Red Door Studios Art & Design
Photo taken by Cath O Brien
Updated News
Twedding bells chime for blushing e-bride
December 14th, 2009 by Cassie Doherty, Stoppress
‘They’ say it’s never been done in New Zealand—a wedding planned entirely via social media. But Orewa bride-to-be Pauline Stockhausen has vowed to use only suppliers she has met through Twitter, Facebook and the like for her March nuptials, and Waiwera Thermal Resort has jumped on board, offering a reception venue and spa makeover in return for frequent mentions on her blog. When Stockhausen first joined Twitter six months ago, it was to boost the profile of her children’s arts programme, Kids Treehut. So when she and her partner decided to tie the knot, she wanted to use suppliers she already knew.
“It wasn’t a conscious thing. I was online one night and thought, gosh, why don’t I just use everyone I’m talking to instead of going down the street?”
And Waiwera general manager Wendy Snookes knew a good idea when she saw it.
“I thought, a-ha, here’s a new concept … it’s a huge opportunity for us to be involved from start to finish. You can’t really pay for this kind of advertising.”
She offered up Waiwera’s conference room as a reception venue, as well as the company’s new package, Bridal Boot Camp, comprising gym membership, spa treatments and teeth whitening.
“Social media is very new for us,” says Snookes. “I’m struggling with it a little bit but it’s a fun process. It’s a whole new way of marketing the business … getting the message out there that we’re more than just hot pools. We’re seen to be supporting someone in the community and it’s a really warm fuzzy feeling. Pauline does lots of charity work and we can leverage some of that.”
Snookes says Waiwera will use similar tactics in future if this one is a success. “It all depends on the scale of this thing, and it looks like it’s got legs. We’ll run a competition where people in the community can nominate someone worthy to receive a similar spa makeover. It’s about giving back.”
Stockhausen is thrilled by the deal and says she’s had quite a few job offers to handle the social media for various companies. “It’s not the right time just now but I will consider them. I want to work for a business I’m passionate about, not just take an offer from someone because I’m hot right now.”
But she’s not letting the fame go to her head.
“No, I don’t think I’m a celebrity, although it was amusing in Queen Street yesterday: some kids were like, ‘Oh my god, it’s stockhausens!’ They follow me on Twitter and were so excited to meet me, so that was kind of funny.”
.
Twedding bells chime for blushing e-bride
December 14th, 2009 by Cassie Doherty, Stoppress
‘They’ say it’s never been done in New Zealand—a wedding planned entirely via social media. But Orewa bride-to-be Pauline Stockhausen has vowed to use only suppliers she has met through Twitter, Facebook and the like for her March nuptials, and Waiwera Thermal Resort has jumped on board, offering a reception venue and spa makeover in return for frequent mentions on her blog. When Stockhausen first joined Twitter six months ago, it was to boost the profile of her children’s arts programme, Kids Treehut. So when she and her partner decided to tie the knot, she wanted to use suppliers she already knew.
“It wasn’t a conscious thing. I was online one night and thought, gosh, why don’t I just use everyone I’m talking to instead of going down the street?”
And Waiwera general manager Wendy Snookes knew a good idea when she saw it.
“I thought, a-ha, here’s a new concept … it’s a huge opportunity for us to be involved from start to finish. You can’t really pay for this kind of advertising.”
She offered up Waiwera’s conference room as a reception venue, as well as the company’s new package, Bridal Boot Camp, comprising gym membership, spa treatments and teeth whitening.
“Social media is very new for us,” says Snookes. “I’m struggling with it a little bit but it’s a fun process. It’s a whole new way of marketing the business … getting the message out there that we’re more than just hot pools. We’re seen to be supporting someone in the community and it’s a really warm fuzzy feeling. Pauline does lots of charity work and we can leverage some of that.”
Snookes says Waiwera will use similar tactics in future if this one is a success. “It all depends on the scale of this thing, and it looks like it’s got legs. We’ll run a competition where people in the community can nominate someone worthy to receive a similar spa makeover. It’s about giving back.”
Stockhausen is thrilled by the deal and says she’s had quite a few job offers to handle the social media for various companies. “It’s not the right time just now but I will consider them. I want to work for a business I’m passionate about, not just take an offer from someone because I’m hot right now.”
But she’s not letting the fame go to her head.
“No, I don’t think I’m a celebrity, although it was amusing in Queen Street yesterday: some kids were like, ‘Oh my god, it’s stockhausens!’ They follow me on Twitter and were so excited to meet me, so that was kind of funny.”
.
Business with Pauline Stockhausen
Thursday, 19 November 2009
www.btob.co.nz
Pauline Stockhausen is an artist, graphic designer, teacher, and the director of Kids Treehut - a Youth Rodney Arts Programme that designs art classes for children and teenagers within the Rodney area.
Pauline Stockhausen. Business to Business - What inspired you to start your business?
Pauline Stockhausen - I had my daughter enrolled in an afterschool programme and was frustrated that it was just a babysitting service and I couldn’t get her to the things she was interested in like art, cooking, dance, movie making and other creative mediums. I though it would be great to have an art school as an afterschool programme, with one on one homework and different activities each day. Treehut has evolved and we are now not only an art school but a lifeskills programme.
BtoB - Who influenced you the most professionally?
PS - Oprah, at 25 years old and a single mother - it was watching Oprah that inspired me to make the decision to go and get a degree in Media Arts. She helped me believe that I could achieve anything.
BtoB - How would you describe yourself as a business woman?
PS - Passionate, caring and creative.
BtoB - What do you consider your greatest achievement?
PS – I think my greatest achievement is being a mother to a 10 year old – she is an incredibly talented young girl. Apart from that, getting my degree is also a great achievement for me.
BtoB - With hindsight, what is the one thing you would do differently?
PS - I wouldn’t change a thing as you learn from your mistakes and it only makes you wiser.
BtoB - Who do you find inspirational and why?
PS - This is a hard question as so many people have inspired me. But I think my mother has inspired me with her commitment to charities and her endless work within Scouting NZ. She has shown me that life is more about happiness and to live life to the fullest.
BtoB - What is the most inspirational book you have read recently?
PS – ‘Educating boys’ by Micheal Irwin- this has helped me understand the many boys within my programme.
BtoB - What is your favorite website?
PS – It’s not a website but Twitter has been the best resource for me and my business. The amazing people I have met, who have inspired me and who have advised me within my business.
BtoB - What is the first thing you would change if you became Prime Minister?
PS - More emphasis on being creative within schools. Creativity is so important and it isn’t utilised enough in schools.
BtoB - What is the best thing about being in business?
PS - Spending each day with the most creative children. I love them. They make me smile, and laugh. Nothing can be better than seeing a Treehut child evolve as a creative artist and human being
www.btob.co.nz
Pauline Stockhausen is an artist, graphic designer, teacher, and the director of Kids Treehut - a Youth Rodney Arts Programme that designs art classes for children and teenagers within the Rodney area.
Pauline Stockhausen. Business to Business - What inspired you to start your business?
Pauline Stockhausen - I had my daughter enrolled in an afterschool programme and was frustrated that it was just a babysitting service and I couldn’t get her to the things she was interested in like art, cooking, dance, movie making and other creative mediums. I though it would be great to have an art school as an afterschool programme, with one on one homework and different activities each day. Treehut has evolved and we are now not only an art school but a lifeskills programme.
BtoB - Who influenced you the most professionally?
PS - Oprah, at 25 years old and a single mother - it was watching Oprah that inspired me to make the decision to go and get a degree in Media Arts. She helped me believe that I could achieve anything.
BtoB - How would you describe yourself as a business woman?
PS - Passionate, caring and creative.
BtoB - What do you consider your greatest achievement?
PS – I think my greatest achievement is being a mother to a 10 year old – she is an incredibly talented young girl. Apart from that, getting my degree is also a great achievement for me.
BtoB - With hindsight, what is the one thing you would do differently?
PS - I wouldn’t change a thing as you learn from your mistakes and it only makes you wiser.
BtoB - Who do you find inspirational and why?
PS - This is a hard question as so many people have inspired me. But I think my mother has inspired me with her commitment to charities and her endless work within Scouting NZ. She has shown me that life is more about happiness and to live life to the fullest.
BtoB - What is the most inspirational book you have read recently?
PS – ‘Educating boys’ by Micheal Irwin- this has helped me understand the many boys within my programme.
BtoB - What is your favorite website?
PS – It’s not a website but Twitter has been the best resource for me and my business. The amazing people I have met, who have inspired me and who have advised me within my business.
BtoB - What is the first thing you would change if you became Prime Minister?
PS - More emphasis on being creative within schools. Creativity is so important and it isn’t utilised enough in schools.
BtoB - What is the best thing about being in business?
PS - Spending each day with the most creative children. I love them. They make me smile, and laugh. Nothing can be better than seeing a Treehut child evolve as a creative artist and human being
